Les developpeurs d'applications mobiles font appel à une sorte de "google analytics" appelé Flurry (http://www.flurry.com/). Flurry traque actuellement 400000 applications sur iOS, Android, Windows Phone, HTML5/Hybrid Apps/MobileWeb, BlackBerry et JavaME.

Morceaux choisis:
"More than 400,000 apps now use the tool and, in return, funnel much of that user data back to Flurry."

"Flurry thus has a pipe into more than 1.2 billion devices globally and is inside seven to ten apps per device. It continuously triangulates among them all, collecting on average 3 terabytes of data each day. "

"Mobile phones don’t have cookies in their browsers, so Flurry’s analytics tool crowd-sources that data through apps instead. It encrypts and combines identifying bits of data to create an anonymous ID for each device, lumping them into one or more of 40 “personas” (psychographic profiles like “business traveler” and “sports fanatic”) that it edits every two weeks for each Flurry ID. Khalaf is aiming for up to 100 personas by the end of 2013. They won’t get more granular, he says, just “better” for advertisers. "